1. SWOT Analysis
  2. IT & Technology
  3. Makemytrip SWOT Analysis

Makemytrip SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: November 16, 2023Read time:

Here is a detailed SWOT analysis of Makemytrip covering strengths, weaknesses, opportunities and threats.

Makemytrip Strengths

  1. One of the earliest market entrants
  2. Presence in the international business scenario
  3. Secure and trusted channel for facilitating payments
  4. Attractive brand name and convenient website navigation
  5. It offers services like International and Domestic Air Tickets, Holiday Packages and Hotels, Domestic Bus and Rail Tickets, Private Car and Taxi Rentals, B2B and Affiliate Services

Above are the strengths in the SWOT Analysis of Makemytrip. The strengths of Makemytrip looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Makemytrip Weaknesses

  1. General Reluctance in customers to use internet for financial transactions like booking tickets online

These were the weaknesses in the Makemytrip SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Makemytrip Opportunities

  1. Customers currently using traditional methods of bookings
  2. Offer better travel packages in line with customer expectation
  3. Untapped sections of international tourism market

Above we covered the opportunities in Makemytrip SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Makemytrip

    Makemytrip Threats

    1. Possible lack of co-ordination with tourism entities
    2. Present competitors having substantial market share
    3. Newly emerging online booking portals with better offerings

    The threats in the SWOT Analysis of Makemytrip are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

    Hence this concludes the Makemytrip SWOT analysis.

    About Makemytrip

    The table below gives the brand overview along with its target market, segmentation, positioning & USP


    Parent Company

    Makemytrip Limited


    Website-online travel ticket


    IT & Technology

    Tagline/ Slogan

    Memories unlimited


    Affiliation with large number of tourism entities leading to easier bookings and effective online booking portal

    Makemytrip STP

    Internet users looking for travel booking

    Target Market

    Travelers who use internet for online transactions


    Positioned as a trusted online booking portal as well as travelling consultant

    This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

    Browse marketing analysis of more brands and companies similar to Makemytrip. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

    Continue Reading:

    The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
    Edit the brand or add a new one to SWOT Analysis section : Contribute

    Share this Page on:
    Facebook ShareTweetShare on Linkedin