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Oracle SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: October 28, 2023Read time:

Here is a detailed SWOT analysis of Oracle covering strengths, weaknesses, opportunities and threats.

Oracle Strengths

  1. Oracle provides the best of the breed product suite through various acquisitions
  2. Strong talent pool of more than 130,000 employees working with Oracle
  3. The company has market dominance in enterprise databases
  4. Technological Innovation and good R&D is the backbone of their business
  5.  Some of its prominent products are Oracle Applications, Oracle Database, Enterprise Manager, Fusion Middleware, servers, workstations, storage etc
  6. It offers services like SAAS, PAAS, consulting, financing etc
  7. The company has been involved with sponsoring many events across the world
  8.  Oracle has its presence in more than 100 countries worldwide, which use its products & services

Above are the strengths in the SWOT Analysis of Oracle. The strengths of Oracle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Oracle Weaknesses

  1. Being a leader in the market, Oracle has had to face many lawsuits and controversies which affected its brand image
  2. Stiff competition from leading IT & consulting companies means limited market share growth

These were the weaknesses in the Oracle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Oracle Opportunities

  1. Full hardware market is there to be tapped for Oracle through geographic expansion and acquisitions
  2.  More brand visibility can highlight the company's good work
  3. Tie-ups with government organizations worldwide can help its grow its business
  4.  Oracle can work towards tapping the huge internet and data penetration and come-up with B2C solutions

Above we covered the opportunities in Oracle SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Oracle Threats

  1. Integration issues due to aggressive acquisitions can be tough to tackle
  2. Being a global player, market fluctuations and recessions can reduce Oracle's business profits
  3. Increasing competition can diminish the market dominance of the company

The threats in the SWOT Analysis of Oracle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Oracle SWOT analysis.

About Oracle

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent CompanyOracle

IT Product


IT & Technology


Integrated Cloud Applications and Platform Services,Hardware and Software, Engineered to work together; Information driven; 


Oracle provides a full spectrum of products for business right from ERP to hardware to JAVA/database

Oracle STP

Enterprises seeking IT solutions along with hardware

Target Market

Targets B2C as well as B2B customers for ERP, database, servers and technolgy frameworks


Oracle is a one stop shop for the IT needs of enterprises and companies

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Oracle. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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