GameStop SWOT Analysis

Published in IT & Technology category by MBA Skool Team, Last Updated: September 05, 2021

Here is a detailed SWOT analysis of GameStop covering strengths, weaknesses, opportunities and threats.

GameStop Strengths

  1. GameStop is a market leader in video games and related hardware retailer based out of USA
  2. GameStop has a large profit margin and has an annual business of around $5 billion
  3. The company has a huge distribution network, having more than about 4000 retail stores globally
  4. GameStop has a strong employee strength of more than 30,000 people working with the company
  5. The company is listed on the NYSE, and has a strong presence on the stock market
  6. The brand has been recognized by reputed platforms by Fortune 500
  7. GameStop has acquired several retail chains, which has strengthened its position in the market

Above are the strengths in the SWOT Analysis of GameStop. The strengths of GameStop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

GameStop Weaknesses

  1. It is supplier concentrated, not a manufacturer. So, large dependence on suppliers
  2. With the growing increase in online gaming via internet using consoles, the demand for game stores like GameStop has reduced considerably

These were the weaknesses in the GameStop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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GameStop Opportunities

  1. With a booming video game market, it has large scope of expansion especially online games
  2. Acquisition of gaming companies and tie-ups with smartphone & console game companies can boost GameStop's business
  3. It can increase its product line and make it more efficient

Above we covered the opportunities in GameStop SWOT Analysis. The opportunities for any brand can include prospects of future growth.

GameStop Threats

  1. There is increasing competition in this category by well known multi-brand retail outlets
  2. A lot of business is taken away by copiedwhich should be dealt seriously
  3. Increasing sales of games & consoles via e-commerce is a threat for GameStop

The threats in the SWOT Analysis of GameStop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the GameStop SWOT analysis.

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About GameStop

The table below gives the brand overview along with its target market, segmentation, positioning & USP

GameStop Overview
Parent Company

GameStop Corporation

Category

Computer & Electronics Retail

Sector

IT & Technology

Tagline/ Slogan

“Power to the players”

USP

Gaming entertainment provider

GameStop STP
Segmentation

Youngsters, teen agers, middle age group

Target Corporation Group

School, college students, professionals

Positioning

Specialty retailer of video game hardware and software, and Personal Computer(PC) entertainment software 


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to GameStop. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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