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Myntra SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: October 11, 2023Read time:

Here is a detailed SWOT analysis of Myntra covering strengths, weaknesses, opportunities and threats.

Myntra Strengths

  1. Merger with flipkart has increased its strength and capacity
  2. Retention of its independence even after merger.
  3. Offering of  more than 1.5 lakhs products with over 1000 brands
  4. Efficient supply chain and delivery capability helps it to cater to 90,000+ locations.
  5. ”End of season sale” –a huge success, Rs.90 crore worth of goods sold
  6. Good advertising and marketing campaigns on TV, internet and print

Above are the strengths in the SWOT Analysis of Myntra. The strengths of Myntra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Myntra Weaknesses

  1. Intense competition means limited market share growth

These were the weaknesses in the Myntra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Myntra Opportunities

  1. Selling private labels can increase their margin
  2. Partmership with celebrity designers, bollywood movies can increase its fashion appeal.
  3. Bridal collection to tap the big wedding market in India
  4. Expansion into global markets can boost business

Above we covered the opportunities in Myntra SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Myntra Threats

  1. Global competitors like Amazon slowly making its foray
  2. Fashion segment is becoming popular leading to increased competition
  3. Economic fluctuations and unfavorable govt policies
  4.  Adding to its niche proposition is its app only business decision and closing website might prevent it from capturing the growing online space.

The threats in the SWOT Analysis of Myntra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Myntra SWOT analysis.

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About Myntra

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Myntra Overview
Parent Company





IT & Technology

Tagline/ Slogan

India’s largest online fashion store


High fashion appeal at affordable rates

Myntra STP

Fashion conscious customers who believe in shopping from home

Target Market

Fashion conscious, medium income, young online shoppers


Vibrant fashion store at affordable rates

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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