Oracle Marketing Strategy & Marketing Mix (4Ps)

Published by MBA Skool Team, Last Updated: December 27, 2016

Marketing Strategy of Oracle analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). There are several marketing strategies like product innovation, pricing approach, promotion planning etc. These business strategies, based on Oracle marketing mix, help the brand succeed.

Oracle marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.

Let us start the Oracle Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies:

Oracle Product Strategy:

The product strategy and mix in Oracle marketing strategy can be explained as follows:

Oracle provides a wide array of products, applications and services. They not only provide but also manufacture some of these hardware and software products.

• Software – E-delivery service

• Database – Oracle Database, Release 10,11,12

• Acquired Databases – Berkeley DB, Oracle Rdb, TimesTen, Oracle Essbase, MySQL, NoSQL

• Oracle Secure Enterprise Search, Oracle Beehive

• Applications – Oracle Fusion, E-Business Suite, PeopleSoft Enterprise, Siebel, JD Edwards Enterprise One, JD Edwards World, Merchandise Operations Management, Planning and Optimization, Store Operations

• The variety of applications from third-party vendors includes database applications for archiving, splitting and control, ERP and CRM systems, as well as more niche and focused products providing a range of commercial functions in areas like human resources, financial control and governance, risk management, and compliance

• Enterprise Management, Development Software, File Systems, Operating Systems, Sun Hardware

• Oracle SPARC T-series servers and M-series mainframes

• Oracle Cloud – Software as a Service (SaaS), Platform as a Service (PaaS), Infrastructure as a Service (Iaas)

• Other Services – Financing, Consulting, Support and University. All these together cover the products in the marketing mix of Oracle.



Image: Wikimedia


Oracle Price/Pricing Strategy:

Below is the pricing strategy in Oracle marketing strategy:

Oracle provides e-business services so it provides the best price to its customers.

They follow pricing strategies based on competition, type of solution and marketing in their marketing mix. Their strategies are able to meet the situations and demands of its customers of all industries. Pricing for Oracle CRM and Order Management products is flexible. The oracle database follows their normal pricing strategies. If any companies buy in bulk then they provide discounts or reduce prices accordingly. Also, Oracle provides user licenses at prices lower than their competitors and provides the high quality after sales services.


Oracle Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. Also read Oracle SWOT Analysis, STP & Competitors

Oracle Place & Distribution Strategy:

Following is the distribution strategy in the Oracle marketing mix:

Oracle uses Site Hub for their placement strategies. They use the Site Hub analysis to find the best product placement strategies. Oracle provides most of its products to companies so it follows a B2B model. They have the longest B2B value chain model.

Oracle has its offices spread across the world.


Oracle Promotion & Advertising Strategy:

The promotional and advertising strategy in the Oracle marketing strategy is as follows:

Oracle uses direct marketing to persuade potential customer to buy their products. Oracle is known for their quality and reliability so direct marketing is one tool which strongly works for them. They even use telemarketing to promote their products over a phone call. With telemarketing they provide discounts to clients. They use email services to keep customers up to date with information regarding their products and services. Besides providing product information, they also provide information about existing product updates. Oracle conducts workshops to promote their products as well as train client representatives about the usage of their products. Besides all these Oracle has their own magazine as well as publishes articles on Profit and Java magazine on a bi-monthly digital subscription basis enabling registered customers to interact with them through direct links from ads and other digital-specific ad programs. This covers the entire Oracle marketing mix.


About Oracle:

In 1977, Larry Ellison, Bob Miner and Ed Oates founded Oracle in Redwood Shores, California which is its headquarters. Oracle is a computer technology company that offers an integrated set of applications, servers, storage and cloud technologies to empower modern business. They primarily specialize in developing cloud engineered systems, database software and technology and database management systems. The company also develops its own customer relationship management (CRM) software, Enterprise Resource Planning (ERP) software and Supply Chain Management (SCM) software. Oracle Cloud is a complete, integrated pile of platform, infrastructure and application services. They also have SaaS applications for customer experience, human capital management, enterprise performance management and more. Oracle Financing provides insight to organizations for new IT investments. Also, Oracle University provides world class experience and knowledge to students in more than 110 countries.

They even provide consulting services to help customers mitigate and implement the Oracle interface. More than 420,000 customers across 145 countries have used Oracle technology to accelerate their digital transformation and they have more than 25,000 partners all over the world.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing strategy and 4Ps analysis of more brands similar to Oracle. The Marketing Strategy & Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories.

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The names and other brand information used in the Marketing Strategy & Mix section are properties of their respective companies. The companies are not associated with MBA Skool in any way.

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