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Salesforce SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: October 28, 2023Read time:

Here is a detailed SWOT analysis of Salesforce covering strengths, weaknesses, opportunities and threats.

Salesforce Strengths

  1. Leadership in OnDemand Cloud Hosted CRM
  2. Strong customer base more than 1 million around the world.
  3. Increasing focus on research and development capabilities
  4. Cloud computing services are gaining importance.
  5. Company operates through subsidiaries primarily in US, Europe, japan and Asia pacific. Has employee strength of 2606.

Above are the strengths in the SWOT Analysis of Salesforce. The strengths of Salesforce looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Salesforce Weaknesses

  1. High concentration of customer base
  2. Strong competition

These were the weaknesses in the Salesforce SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Salesforce Opportunities

  1. Strategic Acquisition like InStranet
  2. Alliance with google.com
  3. Growing on-Demand market for CRM software

Above we covered the opportunities in Salesforce SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Salesforce Threats

  1. Economic slowdown in US, which is major customer base region
  2. Data privacy and Hacking issues
  3. Regulatory Issues like data should be on shores

The threats in the SWOT Analysis of Salesforce are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Salesforce SWOT analysis.

About Salesforce

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Salesforce Overview
Parent Company



IT programming and services


IT & Technology

Tagline/ Slogan

Success on Demand; Salesforce.com – Success. Not Software


Company is best known for its CRM products and Cloud Platform

Salesforce STP

Enterprises Seeking Ondemand CRM product and Cloud services

Target Market

Big and Medium enterprises


Number one in Ondemand CRM

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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