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Hitachi SWOT Analysis

Published by MBA Skool Team in Consumer Electronics category Last Updated: November 10, 2023Read time:

Here is a detailed SWOT analysis of Hitachi covering strengths, weaknesses, opportunities and threats.

Hitachi Strengths

  1. Diversified product portfolio and balanced revenue streams
  2. Strong focus on research and development
  3. Strategic acquisitions to strengthen market position
  4. Good Focus on sustainability and marketing
  5. It has over 300,000+ employees globally
  6. Excellent global presence and top of the mind recall
  7. The product portfolio includes TVs, Camcorders, Projectors and Recording Media

Above are the strengths in the SWOT Analysis of Hitachi. The strengths of Hitachi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hitachi Weaknesses

  1. Over dependent on Japanese economy for revenue generation
  2. Due to intense competition and changing customer preference, market share is limited

These were the weaknesses in the Hitachi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hitachi Opportunities

  1. Growth in semiconductor market
  2. Acquisition of smaller brands and global tie-ups to increase reach

Above we covered the opportunities in Hitachi SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hitachi Threats

  1. Rapid technological changes and evolving industry standards
  2. Natural disasters and prolonged economic recovery in Japan may adversely affect its business
  3. Stringent government regulations
  4. Exchange rate fluctuations

The threats in the SWOT Analysis of Hitachi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hitachi SWOT analysis.

About Hitachi

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hitachi Overview
Parent Company

Hitachi Ltd.


Home Appliances


Consumer Electronics

Tagline/ Slogan

Inspire the Next


Superior technology and design

Hitachi STP

Digital Media and Consumer Products

Target Market

Urban middle class and upper class individuals


Best-in-class premium positioning by emphasizing superior technology and design

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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