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KitchenAid SWOT Analysis

Published by MBA Skool Team in Consumer Electronics category Last Updated: May 20, 2023Read time:

Here is a detailed SWOT analysis of KitchenAid covering strengths, weaknesses, opportunities and threats.

KitchenAid Strengths

  1. Colorful range of kitchen appliances that can be found in homes across Australia, America and United kingdom 
  2. Economies of scale of Whirlpool
  3. Whirlpool has been in the forefront for consumer electronics
  4. Started in 1919, the brand is highly popular in the domestic market.
  5. Whirlpool’s brand equity
  6. cross generational compatibility of the products

Above are the strengths in the SWOT Analysis of KitchenAid. The strengths of KitchenAid looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

KitchenAid Weaknesses

  1. Limited geography in India
  2. Intense competition means limited market share

These were the weaknesses in the KitchenAid SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

KitchenAid Opportunities

  1. Expansion into emerging markets
  2. Newer products and global presence of whirlpool makes expansion easier for KitchenAid
  3. Better technology

Above we covered the opportunities in KitchenAid SWOT Analysis. The opportunities for any brand can include prospects of future growth.

KitchenAid Threats

  1. Increasing raw material costs
  2. Global economic fluctuations
  3. Cheaper goods available from China

The threats in the SWOT Analysis of KitchenAid are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the KitchenAid SWOT analysis.

Read Similar SWOT analysis

About KitchenAid

The table below gives the brand overview along with its target market, segmentation, positioning & USP

KitchenAid Overview
Parent Company

Whirlpool Corporation


Kitchen appliances


Consumer Electronics

Tagline/ Slogan

For the way it is made


Handy kitchen appliances in appealing colors

KitchenAid STP

Home appliances and consumer goods

Target Market

Families and households


brand with the most complete collection of premium appliances and kitchenware

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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