1. SWOT Analysis
  2. Consumer Electronics
  3. Olympus SWOT Analysis

Olympus SWOT Analysis

Published by MBA Skool Team in Consumer Electronics category Last Updated: April 18, 2024Read time:

Here is a detailed SWOT analysis of Olympus covering strengths, weaknesses, opportunities and threats.

Olympus Strengths

  1. Strength of Olympus is its core competence is Opto-Digital Technology
  2. Olympus has a very diversified business ( present in a number of industries and markets)
  3. Brand name has fair recognition globally
  4. Global pioneers in imaging business
  5. Olympus has good brand visibility and marketing through print ads, TVCs, online ads etc
  6. Nearly 40,000 people are employed
  7. Apart from digital cameras, Olympus offers medical equipment, precision machines & other electronics

Above are the strengths in the SWOT Analysis of Olympus. The strengths of Olympus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Olympus Weaknesses

  1. Intense competition means limited market share growth for Olympus
  2. The brand image was hurt due to alleged accounting scandals and other legal issues

These were the weaknesses in the Olympus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Olympus Opportunities

  1. Growing customer spending on various digital camera equipment can benefit Olympus
  2. Expanding presence in the global market
  3. More growth potential in the high-end point-and-shoot and interchangeable lens camera sectors

Above we covered the opportunities in Olympus SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Olympus

Olympus Threats

  1. Having sole supplier of raw materials could be a threat
  2. Reducing ability to spend on R&D due to lowering sales
  3. Economic crisis and fluctuating currency can affect the margins
  4. Emergence of camera phones can decline the sale of Olympus cameras

The threats in the SWOT Analysis of Olympus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Olympus SWOT analysis.

About Olympus

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Olympus Overview
Parent Company

Olympus Corporation


Camera & Optics


Consumer Electronics

Tagline/ Slogan

Your Vision, Our Future


Olympus are pioneers in imaging business

Olympus STP

High end quality SLR cameras, ophthalmic lenses and optical products for consumers

Target Market

Urban upper & middle class individuals


Olympus offers innovative products & cameras for its customers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Olympus. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin