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GE SWOT Analysis

Published by MBA Skool Team in Conglomerates category Last Updated: November 10, 2023Read time:

Here is a detailed SWOT analysis of GE covering strengths, weaknesses, opportunities and threats.

GE Strengths

  1. Aviation, consumer electronics, motors, energy, finance, gas, healthcare, lighting, oil, software etc form a part of its diversified product portfolio
  2. Extensive R&D capabilities with a strong workforce of over 300,000 people worldwide
  3. Well balanced revenue stream among different sectors and hence reduced business risk
  4. Operates in more than 160 companies
  5. It is hailed as one of the most innovative, green and best places to work
  6. More than 50% of its business is outside US. Hence a great balanced business revenue model

Above are the strengths in the SWOT Analysis of GE. The strengths of GE looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

GE Weaknesses

  1. Dependence on third parties for raw materials can be a concen
  2. Being a strong brand, easily targeted for litigation for even minor issues which otherwise can be easily resolved

These were the weaknesses in the GE SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

GE Opportunities

  1. Global aquisitions and buyouts to strengthen existing businesses
  2. Growing demand for commercial airplanes
  3. New pipeline of contracts to boost top line growth
  4. Emerging economies give a huge scope provided the infrastructure required to build complete cities

Above we covered the opportunities in GE SWOT Analysis. The opportunities for any brand can include prospects of future growth.

GE Threats

  1. Strict govt policies and environmental regulatory norms can affect operations
  2. Since it is a powerful global brand, economic and political risks
  3. Increased IT security threats can cause issues
  4. Fluctuating currencies and economic recessions can affect global businesses severely

The threats in the SWOT Analysis of GE are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the GE SWOT analysis.

About GE

The table below gives the brand overview along with its target market, segmentation, positioning & USP

GE Overview
Parent Company

General Electric


Technological products & support and financial services



Tagline/ Slogan

Imagination at work


We make things that very few in the world can, but that everyone needs


Finance, Energy infrastructure, Aviation, Healthcare, Home & Business solution and Transportation

Target Market

Blue chip companies, Government agencies, Retail consumers


The best people and the best technologies taking on the toughest challenges

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to GE. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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