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ABB SWOT Analysis

Published in Energy & Power category by MBA Skool Team Last Updated: November 10, 2023Reading time:

Here is a detailed SWOT analysis of ABB covering strengths, weaknesses, opportunities and threats.

ABB Strengths

  1. Huge installed customer base with long term contracts
  2. Superior brand value has helped it in cross selling and gave a lot of aftermarket sale opportunities
  3. ABB has resources all over the world and is geographically well spread
  4. Significant portion of its revenue is from emerging markets which have a increasing demand for infrastructure
  5. Well known for manufacturingconsistent top quality products around the globe

Above are the strengths in the SWOT Analysis of ABB. The strengths of ABB looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ABB Weaknesses

  1. The management has a history of overpaying for acquisitions and not delivering synergies on previous deals
  2. On the back of shortage of liquidity, the margin is not improving in the shorter term
  3. Bad debts and Financial difficulties with customers have increased the debtor's provisions affecting profit

These were the weaknesses in the ABB SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ABB Opportunities

  1. Governmentinitiatives in the infrastructure space will augmentoverall demandfor power industry
  2. It is financially strong with huge cash flows which will help in acquisitions, buybacks and dividends
  3. Increase in demand for smart grids increase demand for any companies that manufacture, supply or build smart grid infrastructure
  4. Additional regulation will increase the demand for companies in the environmental services industry

Above we covered the opportunities in ABB SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ABB Threats

  1. A bad outlook of the economy will affect the cash flows and growth of the economy
  2. Governments are under pressure for cutting down the costs, which may slow down replacement sales and put overall sales at risk

The threats in the SWOT Analysis of ABB are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ABB SWOT analysis.

About ABB

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ABB Overview
Parent Company

ABB Group


Electrical Equipment


Energy & Power

Tagline/ Slogan

Power and productivity for a better world


It helps customers to use electrical power effectively and to increase industrial productivity in a sustainable way


Power Products, Power Systems, Discrete Automation and Motion,Low Voltage Products and Process Automation

Target Market

Major public utilities, largest industrial and resources organisations


ABB is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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