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ExxonMobil SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: October 30, 2023Read time:

Here is a detailed SWOT analysis of ExxonMobil covering strengths, weaknesses, opportunities and threats.

ExxonMobil Strengths

  1. One of the strongest brands being one of the top companies of the world
  2. R&D and diverse operations
  3. Growing financial performance
  4. Has over 83,000 employees
  5. 37 oil refineries in 21 countries

Above are the strengths in the SWOT Analysis of ExxonMobil. The strengths of ExxonMobil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ExxonMobil Weaknesses

  1. Employee management across the world
  2. Legal issues and human rights issues
  3. Environmental hazards and oil spills
  4. Frauds and cases of bribery in global operations

These were the weaknesses in the ExxonMobil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ExxonMobil Opportunities

  1. Increasing demand for LPG
  2. High investments
  3. Increasing prices of fuels across the world

Above we covered the opportunities in ExxonMobil SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ExxonMobil Threats

  1. Government regulations
  2. High Competition

The threats in the SWOT Analysis of ExxonMobil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ExxonMobil SWOT analysis.

About ExxonMobil

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ExxonMobil Overview
Parent CompanyExxonMobil

Oil & Gas


Energy & Power

Tagline/ Slogan

Taking on the world's toughest energy challenges; We're drivers too; Understanding Energy


One of the six world's "supermajor"

ExxonMobil STP

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


Providing the best energy solutions to the world

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ExxonMobil. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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