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Total SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: October 30, 2023Read time:

Here is a detailed SWOT analysis of Total covering strengths, weaknesses, opportunities and threats.

Total Strengths

  1. Total is one of the leading oil and gas companies
  2. It has diverse operations in chemicals, coal, power generation
  3. Strong brandname
  4. Excellent global reach
  5. Entering nuclear energy sector
  6. Crude Oil and product trading

Above are the strengths in the SWOT Analysis of Total. The strengths of Total looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Total Weaknesses

  1. Legal issues
  2. Employee management
  3. Oil spill controversies
  4. Fraudulent investments and bribery cases

These were the weaknesses in the Total SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Total Opportunities

  1. Increasing fuel/oil prices
  2. Increasing natural gas market
  3. More oil well discoveries
  4. Expand export market

Above we covered the opportunities in Total SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Total Threats

  1. Government regulations
  2. High Competition
  3. Hybrid cars replacing petrol and diesel cars

The threats in the SWOT Analysis of Total are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Total SWOT analysis.

About Total

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent CompanyTotal

Oil & Gas


Energy & Power

Tagline/ Slogan

Our energy is your energy


Total is a global brand name and one of the world's "supermajor"

Total STP

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


Quality of petroleum and natural gas prodcucts from Total

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Total. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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