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Royal Dutch Shell SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: October 30, 2023Read time:

Here is a detailed SWOT analysis of Royal Dutch Shell covering strengths, weaknesses, opportunities and threats.

Royal Dutch Shell Strengths

  1. Biggest name in the field of energy
  2. Strong brand equity being the 2nd largest energy company
  3. High financial growth
  4. Latest technology
  5. Co-branding with Ferrari
  6. Operations in over 90 countries having 44,000 stations

Above are the strengths in the SWOT Analysis of Royal Dutch Shell. The strengths of Royal Dutch Shell looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Royal Dutch Shell Weaknesses

  1. Legal issues
  2. Over statement of oil reserves controversy
  3. Human Rights and environmental issues degraded image

These were the weaknesses in the Royal Dutch Shell SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Royal Dutch Shell Opportunities

  1. Acquisitions by buying out competition
  2. Increasing demand for fuel

Above we covered the opportunities in Royal Dutch Shell SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Royal Dutch Shell Threats

  1. Government regulations
  2. High Competition
  3. Environmental laws
  4. Economic instability

The threats in the SWOT Analysis of Royal Dutch Shell are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Royal Dutch Shell SWOT analysis.

About Royal Dutch Shell

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Royal Dutch Shell Overview
Parent CompanyRoyal Dutch Shell

Oil & Gas


Energy & Power

Tagline/ Slogan

Lets Go; You can be sure of Shell; Made to move further


One of the six world's "supermajor"

Royal Dutch Shell STP

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


The leading oil and natural gas brand in the world

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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