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Petronas SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: October 30, 2023Read time:

Here is a detailed SWOT analysis of Petronas covering strengths, weaknesses, opportunities and threats.

Petronas Strengths

  1. One of the world's strongest brand names
  2. Presence in motorsport formula 1
  3. Diverse and huge operations
  4. Huge market potential
  5. Petronas has grown to be an integrated international oil and gas company with business interests in 35 countries
  6. Sponsored education to Malaysian students

Above are the strengths in the SWOT Analysis of Petronas. The strengths of Petronas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Petronas Weaknesses

  1. Cost of environmental hazards
  2. Legal issues
  3. Employment scam

These were the weaknesses in the Petronas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Petronas Opportunities

  1. Increasing fuel/oil prices
  2. Increasing natural gas market
  3. More oil well discoveries
  4. Expand export market

Above we covered the opportunities in Petronas SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Petronas Threats

  1. Government regulations
  2. High Competition

The threats in the SWOT Analysis of Petronas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Petronas SWOT analysis.

About Petronas

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Petronas Overview
Parent CompanyPetronas

Oil & Gas


Energy & Power

Tagline/ Slogan

Experience to Believe


One of Asia'a biggest company which also participates in Motosports Formula1

Petronas STP

Corporates, countries, individuals looking to fulfill energy needs

Target Market

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


Petronas is one of Asia's most profitable company

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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