1. SWOT Analysis
  2. Consumer Electronics
  3. Haier SWOT Analysis

Haier SWOT Analysis

Published by MBA Skool Team in Consumer Electronics category Last Updated: November 27, 2023Read time:

Here is a detailed SWOT analysis of Haier covering strengths, weaknesses, opportunities and threats.

Haier Strengths

  1. Haier has one of the world’s largest market share in white goods
  2. Among the top 20 most trusted brands in India with strong advertising
  3. Haier is a leader in China in volume terms in the major appliances market
  4. It is growing its international reach also and has growing retail footprint
  5. Has a cash conversion cycle of -10 days
  6. Over 80,000 people are employed with Haier
  7. Acquisition of other companies & brands have further strengthened Haier's market position

Above are the strengths in the SWOT Analysis of Haier. The strengths of Haier looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Haier Weaknesses

  1. Haier is too dependent on China. Most of its volume sales have been reported in China.
  2. Heavily reliant on government subsidies in China

These were the weaknesses in the Haier SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Haier Opportunities

  1. Acquisition of Sanyo brand gives Haier greater footing in Japan and high growth economies like Vietnam.
  2. Its wide product range across price segments helps it play well in markets like India
  3. More tieups will give Haier a global perspective in Europe and US

Above we covered the opportunities in Haier SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Haier Threats

  1. Rising wages in China might exert pressure on its margin
  2. Possible decrease in major appliance spending in China especially in the premium segment where Haier is present through its Casarte and Leader brands

The threats in the SWOT Analysis of Haier are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Haier SWOT analysis.

About Haier

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Haier Overview
Parent Company

Haier Group


Home appliances


Consumer Electronics

Tagline/ Slogan

Inspired Living


Haier has the largest share of white goods & consumer appliances across the world

Haier STP

People looking for consumer electronics & appliances

Target Market

Middle and upper class segments


Haier is a Chinese consumer electronics brand with global presence

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Haier. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin