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Instagram SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: November 09, 2023Read time:

Here is a detailed SWOT analysis of Instagram covering strengths, weaknesses, opportunities and threats.

Instagram Strengths

  1. Instagram is one of the most popular social media platforms which gives the ease of posting photos & videos across multiple platforms
  2. Instagram has a user base of more than a billion registered users
  3. It is one of the first social media exclusively for photos & videos, which shows its innovation
  4. Instagram can leverage the strengths of its parent company ‘Facebook’
  5. Being a part of Facebook, the company has a strong talent pool which has helped the brand grow further
  6. Instagram's availability of filters helps users to make their photos unique, event stylized
  7. With direct Messaging (Instagram Direct), instead of messaging to everyone, users can message and even in a way engage in a picture conversation directly
  8. Over 40 billion photos have been posted on Instagram
  9. The website & app operates with more than 30 different global languages
  10. Features like Reels, Co-Watching have enabled people to share videos and live streaming feeds on the platform
  11. Almost all major companies and celebrities across the world use Instagram as medium to promote themselves

Above are the strengths in the SWOT Analysis of Instagram. The strengths of Instagram looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Instagram Weaknesses

  1. Privacy & data leaks has been raised as an issue by certain Instagram users
  2. Many similar social media platforms means limited market share growth

These were the weaknesses in the Instagram SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Instagram Opportunities

  1. Product extension can boost presence of Instagram
  2. Increasing internet penetration & number of smartphone users
  3. Rapid technological development can help the brand grow
  4. More advertising & marketing can increase product awareness

Above we covered the opportunities in Instagram SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Instagram Threats

  1. Entry barriers are lesser for internet based businesses and hence other players can easily enter
  2. Continuous innovation is needed to engage users; else users get bored of this application
  3. Intense competition can erode the user engagement of Instagram

The threats in the SWOT Analysis of Instagram are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Instagram SWOT analysis.

About Instagram

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Instagram Overview
Parent Company



Mobile Application


IT & Technology

Tagline/ Slogan

Capture and Share the World's Moments


Instagram’s appeal - toning photos with its selection of multiple filters

Instagram STP

People wanting to share photos & videos online

Target Market

All internet users


Instagram is a fast, beautiful and fun way to share your life with friends and family

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Instagram. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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