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Linkedin SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: November 09, 2023Read time:

Here is a detailed SWOT analysis of Linkedin covering strengths, weaknesses, opportunities and threats.

Linkedin Strengths

  1. Linkedin is known for credible professional accounts including companies, professionals & aspirants
  2. Linkedin is very popular brand amongst corporates giving huge potential for employees and helps building career 
  3. Its main features help in effective filtering of searches, finding business contacts & connecting with them
  4. Detailing of every Linkedin profile is very crisp and covers almost all aspects of one's professional career
  5. Professionals looking for career growth & employment are very active on the platform
  6. Linkedin is a very useful, and powerful, tool to promote your brand
  7. Highlights your professionalism & trusted professional site
  8.  Linkedin has more than 500 million active users worldwide
  9. More than 11000 people are employed with the brand
  10.  Linkedin has a strong backing of its parent brand Microsoft
  11. Acquisition of SlideShare, Lynda, Connectifier have strengthened its product offering

Above are the strengths in the SWOT Analysis of Linkedin. The strengths of Linkedin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Linkedin Weaknesses

  1. Allegations against the company for invasion of privacy through email has hurt its brand image
  2. Fake profiles & alleged data leaks have hurt Linkedin in the past

These were the weaknesses in the Linkedin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Linkedin Opportunities

  1. Expanding globally specially in the emerging economies can be a huge boost for Linkedin
  2. Integration with voice & audio call softwares can help the platform in increasing professional connections
  3. Partnership with mobile operators to increase reach

Above we covered the opportunities in Linkedin SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Linkedin Threats

  1. Government regulations for maintaining privacy can hurt Linkedin
  2. New upcoming professional networking websites
  3. Fake accounts and data leaks can be an issue which affect Linkedin's business operations

The threats in the SWOT Analysis of Linkedin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Linkedin SWOT analysis.

About Linkedin

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Linkedin Overview
Parent Company



Website- Social Networking for professionals


Media & Entertainment

Tagline/ Slogan

Relationships matter


Linkedin is an efficient professional networking platform connecting professionals globally

Linkedin STP

Internet utilizing computer users

Target Market

Youth inclined towards internet usage and Business networking


Linkedin is positioned as a business & professional social networking and identity service

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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