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Facebook SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: November 09, 2023Read time:

Here is a detailed SWOT analysis of Facebook covering strengths, weaknesses, opportunities and threats.

Facebook Strengths

  1. Facebook is one the largest social media platforms which has a large acquired customer mind space which shows its strong popularity across the globe
  2. Facebook is quite trusted and popular brand among business advertisers as it helps them reach the most accurate target audience
  3. Facebook has a very strong customer base which helps in expanding not only personal connects, but also small & large businesses
  4. The website provides a very strong platform to connect with friends
  5. The platform has close to 3 billion monthly active users including US, UK, India, Brazil and most of the countries across the globe and more than 50,000 employees globally 
  6. Facebook is the biggest brand name in social networking with presence in over 100 languages which includes whatsapp, instagram and messenger
  7. Facebook's subsidiaries like WhatsApp & Instagram are hugely popular brands themselves sometimes even leading to more user engagement than the parent brand
  8.  Unique and popular games and apps helps in user engagement
  9. The website is used by billions of users which has tremendous social impact, political impact and has revolutionized internet
  10. Facebook proved to be even more useful during pandemic as people were connecting virtually
  11. Facebook has constantly strengthened its overall position by acquiring technology & internet companies
  12. The brand has been recognized as one of the most valuable companies in the world for its global presence and efficient social media platform
  13. It has a strong presence on the American stock market via NYSE, NASDAQ and S&P components
  14. The company has an annual revenue of more than $85 billion
  15. Facebook constantly innovates and partners with the latest technologies like Oculus VR, Rayban Stories Glasses etc.

Above are the strengths in the SWOT Analysis of Facebook. The strengths of Facebook looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Facebook Weaknesses

  1. Controversies regarding fake names, data leaks etc.
  2. Facebook is not being used by the younger demographics
  3. Internal competition from Instagram and Whatsapp can lead to issues in future
  4. Lack of clear differentiation among various products in the portfolio

These were the weaknesses in the Facebook SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Facebook Opportunities

  1. Tapping the business opportunities in emerging economies can help Facebook grow further
  2. Businesses having no online presence can be tapped by Facebook, which can help local businesses grow
  3. Integrate with more telecom operators or similar companies
  4. Facebook can be more transparent with users and help continue to ensure it safeguards customer's information

Above we covered the opportunities in Facebook SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Facebook Threats

  1. Competitors trying to improvise their own product can hurt Facebook
  2. Governments banning the website usage through monitoring & blocking can be a huge issue
  3. Fake accounts, incorrect news & hacking instances can reduce the credibility of Facebook

The threats in the SWOT Analysis of Facebook are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Facebook SWOT analysis.

About Facebook

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Facebook Overview
Parent Company

Facebook Incorporation


Website - Social Networking


Media & Entertainment

Tagline/ Slogan

Facebook is a social utility that connects you with the people around you; Facebook helps you connect and share with the people in your life


Facebook is a very strong platform to connect with friends and get news around the world

Facebook STP

Internet utilizing computer users looking for a social connect

Target Market

People inclined towards internet usage and business advertisers


Facebook is positioned as the biggest social network to stay connected with friends & family

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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