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Twitter SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: November 09, 2023Read time:

Here is a detailed SWOT analysis of Twitter covering strengths, weaknesses, opportunities and threats.

Twitter Strengths

  1. Twitter, now known as X, is one the leading social media & microblogging platforms which is extremely popular for instant posts
  2. Twitter is one of the early market entrants in microblogging
  3. Speedy and instant updates have enabled Twitter to become a popular social media platform
  4. It is highly preferred by governments, organizations or celebrities for business or publicity purpose
  5. Twitter has a strong brand name and popular mascot the bluebird
  6. Twitter has more than 300 million active users worldwide
  7. More than 5000 people are employed with the organization
  8. Twitter IPO was popular amongst investors as they claimed more than 500 million tweets daily
  9. Hashtag, Trending topics etc. are all feature of Twitter which have become very popular among heavy internet users
  10. Apart from text, the platform also enables to share videos, photos etc.
  11. The brand has strengthened its position by several strategic acquisitions
  12. Twitter has been used extensively for live TV, streaming content, online advertising & more

Above are the strengths in the SWOT Analysis of Twitter. The strengths of Twitter looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Twitter Weaknesses

  1. A few cases of fake accounts, data leaks, lawsuits are an issue for social media platforms
  2. Many competitors in social media means limited market share growth & time share for Twitter

These were the weaknesses in the Twitter SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Twitter Opportunities

  1. Twitter may become the dominant way for businesses to communicate with their customers
  2. To invite more celebrities and organizations to create credible accounts
  3. Integrate with more telecom operators or similar companies
  4. Twitter can acquire more online businesses to establish its strong presence

Above we covered the opportunities in Twitter SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Twitter Threats

  1. Competitors present in market can lead to decline in Twitter usage
  2. New upcoming social networking websites can reduce time spent on Twitter
  3. Fake accounts and data leaks can be a cause of concern
  4. Government policies against internet & social media platforms can hurt Twitter's business

The threats in the SWOT Analysis of Twitter are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Twitter SWOT analysis.

About Twitter

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Twitter Overview
Parent Company

X Corp


Website - Social Networking & News


Media & Entertainment

Tagline/ Slogan

Follow your interests; Yours to Discover


Twitter is a micro-blogging websites on which the celebrity accounts are highly credible

Twitter STP

Internet utilizing computer users

Target Market

People looking to follow instant updates on institutions, celebrities and brands


Twitter is positioned as a social networking and micro-blogging website

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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