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Nissan SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: June 03, 2023Read time:

Here is a detailed SWOT analysis of Nissan covering strengths, weaknesses, opportunities and threats.

Nissan Strengths

  1. Nissan is one of the most popular automobile brand names having a high global reach
  2. Has over 1.5 million employees globally
  3. Production output capacity can manufacture around 4 million units
  4. Nissan is a pioneer in the electric car segment having its global presence
  5. Nissan has manufacturing locations in Japan, India, Brazil, Spain, Thailand, USA, Malaysia and other countries
  6. Nissan is actively present in motorsports events held globally
  7. The brand has excellent advertising and branding
  8. Nissan also manufactures trucks and hybrid cars

Above are the strengths in the SWOT Analysis of Nissan. The strengths of Nissan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nissan Weaknesses

  1. No stronghold yet in emerging markets as compared to other brands
  2. Limited market share growth of Nissan due to intense competition

These were the weaknesses in the Nissan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nissan Opportunities

  1. Developing hybrid cars and fuel efficient cars for the future can be a huge opportunity for Nissan
  2. Tapping emerging markets across the world and building a global brand
  3. Nissan can target the fast growing automobile market
  4. Joint ventures with existing automobile players can help the brand have a stronger geographic reach

Above we covered the opportunities in Nissan SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nissan Threats

  1. Government policies for the automobile sector across the world
  2. Ever increasing fuel prices can lead to decline in car sales
  3. Intense competition from global automobile brands means reduction in Nissan's market share
  4. Substitute modes of public transport like buses, metro trains etc

The threats in the SWOT Analysis of Nissan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Nissan SWOT analysis.

About Nissan

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nissan Overview
Parent Company

Nissan Motor Company


Sedans, Hatchbacks, SUV’s



Tagline/ Slogan

Innovation that excites; Shift; Shift expectations ; You can with a Nissan; Just wait you drive it.


Nissan is one of the top manufacturers in Japan

Nissan STP

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Market

Young executives from the upper-middle income bracket


Nissan car which will give you a memorable driving experience

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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