1. SWOT Analysis
  2. Automobiles
  3. Maruti Suzuki SWOT Analysis

Maruti Suzuki SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Maruti Suzuki covering strengths, weaknesses, opportunities and threats.

Maruti Suzuki Strengths

  1. Maruti Suzuki is the largest passenger car company in India, accounting for around 45% market share
  2. Over 12,000 people are employed with Maruti
  3. Good advertising, product portfolio, self-competing brands
  4. Largest distribution network of dealers and after sales service centres
  5. Strong brand value and strong presence in the second hand car market
  6. Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools
  7. Over 700,000 units sold in India annually including 50,000 exports
  8.  Maruti Suzuki launched NEXA showrooms to cater to its premium cars market
  9. The company has been recognized by several awards in the automobile segment in India

Above are the strengths in the SWOT Analysis of Maruti Suzuki. The strengths of Maruti Suzuki looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Maruti Suzuki Weaknesses

  1. Inability to penetrate into the international market
  2. Employee management, strikes, worker wage problems have affected Maruti's brand image in the past

These were the weaknesses in the Maruti Suzuki SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Maruti Suzuki Opportunities

  1. Developing hybrid cars and fuel efficient cars for the future can be an opportunity for Maruti Suzuki
  2. Maruti can target tapping emerging markets across the world and building a global brand
  3. Fast growing automobile market and increased purchasing power

Above we covered the opportunities in Maruti Suzuki SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Maruti Suzuki Threats

  1. Government policies for the automobile sector across the world
  2. Ever increasing fuel prices
  3. Intense competition from global automobile brands and cheaper brands can hurt Maruti Suzuki's business
  4. Substitute modes of public transport like buses, metro trains etc

The threats in the SWOT Analysis of Maruti Suzuki are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Maruti Suzuki SWOT analysis.

About Maruti Suzuki

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Maruti Suzuki Overview
Parent Company

Suzuki Motor Corporation


Sedans, Hatchbacks, SUV’s



Tagline/ Slogan

Way of life; Count on us


Maruti has car models in every segment with a wide price range to choose from, apart from being the most reliable name in Indian automobile market

Maruti Suzuki STP

Complete automobile segment including sedans & SUV’s

Target Market

Indian urban and semi-urban middle class and upper middle class


Maruti is India’s No.1 automobile brand with strong legacy

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Maruti Suzuki. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin