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Hyundai SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: June 03, 2023Read time:

Here is a detailed SWOT analysis of Hyundai covering strengths, weaknesses, opportunities and threats.

Hyundai Strengths

  1. Hyundai Motors company is one of the largest car manufacturers in the world
  2. Hyundai vehicles are sold in more than 190 countries through some 5,000 dealerships and showrooms worldwide
  3. Hyundai sells close to 4 million vehicles per year
  4. The company has excellent branding and advertising by having celebrity brand ambassadors
  5. Hyundai Motors company has over 75,000 employees globally
  6. The company has an excellent product portfolio including wide range of hatchbacks, sedans and SUV's
  7. Hyundai has a strong presence in motorsport and has been actively involved in sponsorships
  8. Electric and hybrid cars offered by the company have enhanced its brand image
  9. The brand consciously invests in research & development and ensures it makes high-end, high-performance safe vehicles

Above are the strengths in the SWOT Analysis of Hyundai. The strengths of Hyundai looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Hyundai Weaknesses

  1. Hyundai faces tremendous competition means limited market share growth
  2. Controversies regarding fuel engines & incorrect advertising have hurt the brand in the past

These were the weaknesses in the Hyundai SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Hyundai Opportunities

  1. Developing cost-friendly Hyundai hybrid cars and fuel efficient cars for the future
  2. Tapping emerging markets across the world can help Hyundai build a global brand
  3. Fast growing automobile market can be tapped by the company
  4. Innovation into hybrid cars as well as electric variants can help the brand

Above we covered the opportunities in Hyundai SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Hyundai Threats

  1. Government policies for the automobile sector across the world
  2. Ever increasing fuel prices can lead to reduction in purchase of passenger car segment
  3. Intense competition from global automobile brands can reduce market share of Hyundai
  4. Hyundai's business can be affected by substitute modes of public transport like buses, metro trains etc

The threats in the SWOT Analysis of Hyundai are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Hyundai SWOT analysis.

About Hyundai

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Hyundai Overview
Parent Company

Hyundai Motor Company


Sedans, Hatchbacks, SUV’s



Tagline/ Slogan

New thinking new possibilities; Drive your way


Hyundai operates the world's largest integrated automobile manufacturing facility in S Korea, which is capable of producing 1.6 million units annually

Hyundai STP

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Market

Young executives from the upper-middle income bracket


Hyundai gives luxury cars at affordable prices which is a globally recognized and accepted brand

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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