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Porsche SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: February 16, 2024Read time:

Here is a detailed SWOT analysis of Porsche covering strengths, weaknesses, opportunities and threats.

Porsche Strengths

  1. Porsche has a high brand presence and reputation across globe
  2. Porsche is preferred by ultra-rich elite customers as every single model is high priced
  3. The brand has a few car models but wide range of variants and hence it gets an advantage of brand extension
  4. The company is a trusted brand for providing supreme style with sporty features
  5. The brand is one of the most recognized top-of-the-mind and popular luxury car brands
  6. Porsche company has over 30,000 employees globally
  7. Is a popular brand in the racing industry as well as popular name is the gaming world
  8. More than 200,000 Porsche cars are manufactured every year

Above are the strengths in the SWOT Analysis of Porsche. The strengths of Porsche looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Porsche Weaknesses

  1. The brand has a lacking presence in middle income segment which is expanding at a phenomenal rate
  2. Very high maintenance and running cost of Porsche cars in an extremely competitive luxury car market

These were the weaknesses in the Porsche SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Porsche Opportunities

  1. Porsche can capitalize on exclusivity and increase sales globally
  2. Future generation and concept cars can be invested in by Porsche to plan for the future
  3. Increasing manufacturing facilities and distribution as well as servicing network can help the brand grow

Above we covered the opportunities in Porsche SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Porsche Threats

  1. Government policies & heavy taxes in some countries can affect Porsche sales
  2. Impending recession which may decrease purchasing power
  3. Intense competition from automobile giants can affect the business margins

The threats in the SWOT Analysis of Porsche are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Porsche SWOT analysis.

About Porsche

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Porsche Overview
Parent Company

Porsche Automobile Holding SE


Sports Car, SUV



Tagline/ Slogan

There is no substitute


Porsche is an extremely luxurious & powerful sports car with high reputation in the market

Porsche STP

High ended car users

Target Market

Businessmen and prosperous families


Porsche is positioned as a car manufacturer for elite and extremely prosperous customers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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