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Mercedes Benz SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: June 02, 2023Read time:

Here is a detailed SWOT analysis of Mercedes Benz covering strengths, weaknesses, opportunities and threats.

Mercedes Benz Strengths

  1. Mercedes Benz has a strong brand value and global leader in premium cars
  2.  Mercedes is a financially strong company and hence invests huge money in manufacturing & brand building
  3. Leader in innovation i.e. 1st to introduce diesel engines, fuel injection and anti locking brakes
  4. The company allocates billions of dollars for R&D
  5. Strong presence in motor sport under McLaren Mercedes in Formula 1
  6. The cars are manufactured and assembled in over 20 countries across the world
  7. Mercedes holds patents on the majority of safety features which are present for the safety of the customers
  8. The company has a significant presence in sports & motorsports through sponsorships & participation respectively
  9.  Mercedes is a pioneer in advertising and marketing & creates brand awareness through TVCs, print media, OOH and online ads
  10. The company is a leader in innovation and is responsible for internal combustion engine, air bags etc.
  11. Mercedes has also invested in electric & hybrid cars for producing environmental friendly luxury automobiles
  12. Self-driving or driverless cars are also under built by the company

Above are the strengths in the SWOT Analysis of Mercedes Benz. The strengths of Mercedes Benz looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mercedes Benz Weaknesses

  1. Intense competition means limited market share growth for Mercedes
  2. Being a global car brand, even minute issues are blown out of proportion, which affect the brand adversely

These were the weaknesses in the Mercedes Benz SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mercedes Benz Opportunities

  1. Mercedes can focus on developing hybrid cars and fuel efficient cars for the future
  2. Tapping emerging markets across the world and building a global brand
  3. Fast growing luxury automobile market & increased income can be an opportunity for Mercedes Benz
  4. The brand's strong presence can be leveraged to acquire more customers

Above we covered the opportunities in Mercedes Benz SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mercedes Benz Threats

  1. Government policies for the automobile sector, economic recession & pandemics can affect its business across the world
  2. Ever increasing fuel prices can redefine the way people want to travel & use public transport
  3. Intense competition from global automobile brands can affect the business

The threats in the SWOT Analysis of Mercedes Benz are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mercedes Benz SWOT analysis.

About Mercedes Benz

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mercedes Benz Overview
Parent Company



Sedans, SUV’s



Tagline/ Slogan

The best or nothing


Mercedes is the global top-of-the-mind premium automobile brand

Mercedes Benz STP

Luxury automobile segment including sedans & SUV’s

Target Market

Business professional form the higher income group


Mercedes Benz is the best premium car in the world

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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