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Audi SWOT Analysis

Published in Automobiles category by MBA Skool Team Last Updated: June 02, 2023Reading time:

Here is a detailed SWOT analysis of Audi covering strengths, weaknesses, opportunities and threats.

Audi Strengths

  1. Audi is available in both petrol and diesel variants with a huge product portfolio
  2. Wide range to cars from Audi to choose from starting from Hatchback to Luxury SUVs
  3. Cars from Audi are equipped with superior features like parking sensors, LED illuminated interiors, Air bags, traction control and much more
  4. Elegant styling of both interiors & exteriors make its a standout car brand
  5. Latest technology like Quattro and FSI provide refined and efficient engine performance have boosted brand performance
  6. Well established brand which helps in the brand recall
  7. Has approximately 90,000 employees worldwide
  8. The Audi brand has actively been involved in motorsport and sponsorship of many sporting and premium events
  9. The brand invests in events like Olympics, football club sponsorships etc. which strengthens its brand positioning

Above are the strengths in the SWOT Analysis of Audi. The strengths of Audi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Audi Weaknesses

  1. High maintenance & handling cost of Audi cars compared to a few competitors
  2. Limited presence in emerging markets where some other brands have taken over the market

These were the weaknesses in the Audi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Audi Opportunities

  1. Expanding automobile market and available space is a huge opportunity for Audi
  2. Opportunity to leverage brand recall and acquire newer customers
  3. Expansion of product portfolio by entering into low cost cars can be thought of by Audi
  4. Increasing manufacturing capability to meet increasing demand generated through advertising

Above we covered the opportunities in Audi SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Audi Threats

  1. Increasing fuel costs can reduce sale of Audi cars 
  2. Competition from other big automobile giants can reduce market share of Audi
  3. Product innovations and engineering by competitors
  4. Limitations due to government policies in entering foreign markets

The threats in the SWOT Analysis of Audi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Audi SWOT analysis.

About Audi

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Audi Overview
Parent Company

Audi (Volkswagen Group)


Super mini, SUV, Sedan, Sports Car



Tagline/ Slogan

Advancement through technology; Progress through technology


Wide range of luxurious and comfortable cars delivering excellent engine performance

Audi STP

Affluent customers seeking luxury, comfort and excellent driving experience

Target Market

Targeted towards professionals and executives as well as rich families


Audi is positioned as a company which continuously progresses by using innovative technology and provides superior luxury and better driving experience

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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