1. SWOT Analysis
  2. Automobiles
  3. Volvo SWOT Analysis

Volvo SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: June 03, 2023Read time:

Here is a detailed SWOT analysis of Volvo covering strengths, weaknesses, opportunities and threats.

Volvo Strengths

  1. Volvo cars are highly efficient and have world class safety standards
  2. A high inclination towards maintaining quality of driving experience
  3. Offers variants of car models to suit the customer preferences
  4. Attracts elite class with its elegant as well as classic style
  5. Volvo has over 100,000 employees globally
  6. Volvo subsidiaries include brands like Mack Trucks, Renault Trucks, UD Trucks, Volvo Construction Equipment, Volvo Buses, Volvo Trucks

Above are the strengths in the SWOT Analysis of Volvo. The strengths of Volvo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Volvo Weaknesses

  1. Limited penetration middle income segment due to high price especially in the emerging economies
  2. Volvo is unable to create a huge market share in high priced cars due to presence of global automobile giants

These were the weaknesses in the Volvo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Volvo Opportunities

  1. Expanding Automobile market can be tapped by Volvo cars as well as trucks
  2. Acquiring more market share in integrating with current entities involved in automobile business
  3. The increasing per capita income and purchasing power
  4. Expanding in the hybrid segment can be huge boost for Volvo brand

Above we covered the opportunities in Volvo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Volvo Threats

  1. Dominance of big international automobile companies can affect sales of Volvo
  2. Improved and innovative features included by competitors
  3. Increasing usage of government transport and high fuel costs

The threats in the SWOT Analysis of Volvo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Volvo SWOT analysis.

About Volvo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Volvo Overview
Parent Company

AB Volvo


Sedan, SUV



Tagline/ Slogan

Volvo. For life


Volvo is a manufacturer of cars reputed for their safety standards and classic style quotient

Volvo STP

Sedan, SUV Segment

Target Market

High ended young business executives preferring luxurious and safe cars


Volvo is positioned as the safest cars to drive by adding innovative safety features

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Volvo. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin