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Mahindra & Mahindra SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: November 15, 2023Read time:

Here is a detailed SWOT analysis of Mahindra & Mahindra covering strengths, weaknesses, opportunities and threats.

Mahindra & Mahindra Strengths

  1. Mahindra has been one of the strongest brands in the Indian automobile market
  2. Mahindra group give employment to over 110,000 employees
  3. Excellent branding and advertising, and low after sales service cost
  4. Sturdy SUV’s good for Indian roads and off-road terrain

Above are the strengths in the SWOT Analysis of Mahindra & Mahindra. The strengths of Mahindra & Mahindra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mahindra & Mahindra Weaknesses

  1. Mahindra’s partnership with Renault did not live up to international quality standards through their brand Logan

These were the weaknesses in the Mahindra & Mahindra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mahindra & Mahindra Opportunities

  1. Developing hybrid cars and fuel efficient cars for the future
  2. Tapping emerging markets across the world and building a global brand
  3. Fast growing automobile market
  4. Growing in the market through electric car Reva (controlling stake) and entry into two-wheeler segments

Above we covered the opportunities in Mahindra & Mahindra SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mahindra & Mahindra Threats

  1. Government policies for the automobile sector across the world
  2. Ever increasing fuel prices
  3. Intense competition from global automobile brands
  4. Substitute modes of public transport like buses, metro trains etc

The threats in the SWOT Analysis of Mahindra & Mahindra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mahindra & Mahindra SWOT analysis.

About Mahindra & Mahindra

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mahindra & Mahindra Overview
Parent Company



Sedans, SUV’s, Two-wheelers



Tagline/ Slogan

Rise; Every 2 minutes a Mahindra is born


Mahindra SUV’s have a stronghold in the Indian commercial taxi market which have good performance o tough terrains

Mahindra & Mahindra STP

Complete automobile segment including sedans & SUV’s

Target Market

Young executives from the upper-middle income bracket


A brand which promotes new thinking, accepts no limits and drives positive change

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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