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Kia Motors SWOT Analysis

Published by MBA Skool Team in Automobiles category Last Updated: June 03, 2023Read time:

Here is a detailed SWOT analysis of Kia Motors covering strengths, weaknesses, opportunities and threats.

Kia Motors Strengths

  1. One of South Korea’s largest Automobile producer
  2. Among the top 5 Largest Automobile Manufacturer based on its sales
  3. It has strong presence due its sponsorship to events like the Formula 1, Euro Cup, Australian Open, FIFA World Cup, X-Games in US
  4. Around 40,000 employees work for the company
  5. Good product portfolio and strong brand presence
  6. Has sales of nearly 1.5 million cars per year

Above are the strengths in the SWOT Analysis of Kia Motors. The strengths of Kia Motors looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kia Motors Weaknesses

  1. Past recall of critical components like the Braking System was a concern
  2.  It has not leveraged its presence & recognition globally even as it has created so many sponsorships
  3. Kia has nas not expanded aggressively in terms of the geographic reach

These were the weaknesses in the Kia Motors SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kia Motors Opportunities

  1. Venture into emerging economies which a huge markets
  2. It can also enter various where competitors are unable to fill in the gap with their product portfolio
  3. Enter the defence market in the newly liberalized countries of the Jasmine Revolution since it already is existing in the defence sector
  4. Their all electric vehicles like the Venga & Pop City can open new avenues of business for Kia

Above we covered the opportunities in Kia Motors SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kia Motors Threats

  1. The Japanese players have made their presence in most of the markets around the world & secured steady market shares
  2. The competitors have better design & technology thus having better differentiation

The threats in the SWOT Analysis of Kia Motors are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kia Motors SWOT analysis.

About Kia Motors

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kia Motors Overview
Parent Company

Hyundai Kia Automotive Group


Passenger Cars, SUVs &trucks



Tagline/ Slogan

The power to Surprise


It is one of the top auto manufacturers in the world

Kia Motors STP

Automobiles for personal and commercial use

Target Market

Middle and upper middle class


Reliable Passenger Cars for the masses

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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