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Fiama Di Wills SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 11, 2023Read time:

Here is a detailed SWOT analysis of Fiama Di Wills covering strengths, weaknesses, opportunities and threats.

Fiama Di Wills Strengths

  1. Different variants – Every Day Mild, Aqua Balance, Volume Boost
  2. Movie stars and celebrities as brand ambassadors, so the product is identifiable and popular among girls/women.
  3. The brand boasts of the R&D from ITC Research center in collaboration with leading US based personal care research labs
  4. Effective use of both push and pull strategy.
  5. Good brand visibility and distribution; and product range offers shampoos, conditioner, bathing bars and shower gels

Above are the strengths in the SWOT Analysis of Fiama Di Wills. The strengths of Fiama Di Wills looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fiama Di Wills Weaknesses

  1. Product not popular among men. Ads made the product look like Unisex but it was targeted at both the genders.
  2. Confused state of existence in the consumer’s mind.
  3. With the launch of multiple products targeting various segments, the brand needs to have a common positioning platform which connects all the variants together.

These were the weaknesses in the Fiama Di Wills SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fiama Di Wills Opportunities

  1. Increasing consumer base with time.
  2. Fiama is a young brand, in its growing stage.
  3. People are increasingly facing haircare problems hence haircare segment is rapidly expanding

Above we covered the opportunities in Fiama Di Wills SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fiama Di Wills Threats

  1. Cut throat competition from HUL.
  2. People have a tendency to shift to other products, since so many options are available.

The threats in the SWOT Analysis of Fiama Di Wills are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fiama Di Wills SWOT analysis.

About Fiama Di Wills

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fiama Di Wills Overview
Parent Company



Personal Care brands- Haircare & Skincare



Tagline/ Slogan

Beautiful you, today, tomorrow


The Fiama Di Wills range combines the goodness of nature and science, providing gentle and effective care.

Fiama Di Wills STP

Middle class men and women

Target Market

Young, modern, aware customers who are confident of themselves and seek indulgences that make them feel alive and beautiful.


Shampoo which is a blend of Nature and Science and also a Gentle Care shampoo that can be used everyday

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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