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  3. Head and Shoulders SWOT Analysis

Head and Shoulders SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 11, 2023Read time:

Here is a detailed SWOT analysis of Head and Shoulders covering strengths, weaknesses, opportunities and threats.

Head and Shoulders Strengths

  1. Strong Financial position of P & G
  2. Brand Loyalty
  3. High Quality Products
  4. Well known brand
  5. Availability of Products in Different Sizes
  6. Large Network for Distribution
  7. Consumer Trust

Above are the strengths in the SWOT Analysis of Head and Shoulders. The strengths of Head and Shoulders looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Head and Shoulders Weaknesses

  1. Strong competition with clinic all clear
  2. Lagging behind Clinic all clear in terms of creative campaign
  3. Less popularity in rural areas compare to urban areas in India
  4. Higher price than other brands makes it less popular with lower income classes

These were the weaknesses in the Head and Shoulders SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Head and Shoulders Opportunities

  1. Have a Great Opportunity in New developing areas of India.
  2. Consumer behavior towards brand loyalty
  3. High Rates of Imported Shampoos
  4. Increase in the Shampoo consumption due to awareness
  5. Heavy investment in the research of Shampoo

Above we covered the opportunities in Head and Shoulders SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Head and Shoulders Threats

  1. High Competition in Indian Market
  2. Threats from new entrants
  3. Threats from plenty other options available to consumers

The threats in the SWOT Analysis of Head and Shoulders are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Head and Shoulders SWOT analysis.

About Head and Shoulders

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Head and Shoulders Overview
Parent Company

Procter and Gamble


Personal Care brands- Haircare



Tagline/ Slogan

Dandruff care for great looking hair


One of the strongest contenders in dandruff shampoo market

Head and Shoulders STP

Anti dandruff segment with smooth hair

Target Market

Higher middle class people who are brand conscious, early adaptors and who care about the overall health of their hair


Removing dandruff and nourishing hair

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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