Top Head and Shoulders Competitors & Similar Companies
Published in Companies category by MBA Skool Team
Head and Shoulders is a subsidiary of the American brand proctor and gamble, known for its anti-dandruff and non-dandruff shampoos and conditioners. Launched way back in 1961, Head and shoulders has stood the test of time and remains the world’s top selling shampoo. It started its operations in globally and there has been no looking back since.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Below we look at the top 7 competitors of Head and Shoulders.
Pantene is a brand of hair care products owned by P&G. It was launched in Europe as a premium hair care product in 1945. Pantene is present in close to 90 countries.
Another global brand by Unilever, Sunsilk caters to the hair care segment. With over 60 years of lineage, Sunsilk has been able to establish itself in over 80 countries, out of which Asia, Latin America and Middle East have a very strong presence. Sunsilk started its journey by introducing an effective shampoo and later moved on to introduce different kinds of shampoos.
L'Oréal S.A is a French cosmetics and beauty company founded by Eugène Paul Louis Schueller in the year 1909 with headquarters in Clichy, Hauts-de-Seine and the main office in Paris. It is the 1st cosmetics group worldwide. L'Oréal started with its own hair-color business but expanded into cleansing and beauty products like hair care, skin care, sun protection, cleansers and perfumes as well as in dermatological, toxicology, tissue engineering and biopharmaceutical research fields.
4. Fiama Di Wills:
Since the launch in 2007, ITC's subsidiary brand Fiama Di Wills concentrates on products providing gentle and effective care to modern and confident customers who seeks indulgences making them feel fresh, beautiful and young. The Fiama Di Wills brand is the outcome of four years of intensive research at the ITC Research and Development Center, Bengaluru. The product differentiates itself as a unique of blend of the “nature and science” and has been effectively operating.
TRESemmé was founded in 1947 in Missouri and was later acquired by Unilever in 2010. A lot of other products were added to the chain at a later stage. TRESemmé has positioned itself as a best hair-care brand in the industry.
Dove is a personal care brand of Unilever. It is one of the most valuable brand with sales of over €1 billion. Dove was introduced in 1957 and provides high quality personal care products across more than 80 countries.
Garnier is one of the oldest cosmetics and skin care companies in the world. It is a mass market brand of L’Oréal. Its skin care and hair care products are fall in the category of luxurious products in India, Japan, China and few other Asian countries.
To conclude, the above article highlights the various competitors which compete with Head and Shoulders. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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