1. SWOT Analysis
  2. FMCG
  3. Johnson’s Baby Lotion SWOT Analysis

Johnson’s Baby Lotion SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: October 27, 2023Read time:

Here is a detailed SWOT analysis of Johnson’s Baby Lotion covering strengths, weaknesses, opportunities and threats.

Johnson’s Baby Lotion Strengths

  1. Johnson & Johnson Limited was ranked among the employers in India and # 2 among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute.
  2. J&J Baby Lotion available in attractive packaging
  3. Excellent advertising and brand visibility in baby care market makes it a top-of-the-mind brand
  4. Excellent distribution network
  5. Presence in all the shops all over the country

Above are the strengths in the SWOT Analysis of Johnson’s Baby Lotion. The strengths of Johnson’s Baby Lotion looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Johnson’s Baby Lotion Weaknesses

  1. Sensitive skins have fear of skin reactions
  2. Rural presence is not that wide

These were the weaknesses in the Johnson’s Baby Lotion SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Johnson’s Baby Lotion Opportunities

  1. Devloping different varieties of lotions
  2. Developing similar kind of products for mothers
  3. Approaching rural market

Above we covered the opportunities in Johnson’s Baby Lotion SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Johnson’s Baby Lotion Threats

  1. Other brands in this segment
  2. Substitues such as milk cream and oils

The threats in the SWOT Analysis of Johnson’s Baby Lotion are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Johnson’s Baby Lotion SWOT analysis.

Read Similar SWOT analysis

About Johnson’s Baby Lotion

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Johnson’s Baby Lotion Overview
Parent Company

Johnson & Johnson


Baby care products- Skin product



Tagline/ Slogan

Because every moment with your little one is precious


Baby lotion with cleansing effect and moisturizer

Johnson’s Baby Lotion STP

Baby care skin segment

Target Market

Baby and mothers from urban areas


A moisturizing lotion which has cleansing effect and it protects babies skin from dryness and also nourishes the skin.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Johnson’s Baby Lotion. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin