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  3. Mothercare SWOT Analysis

Mothercare SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: August 30, 2023Read time:

Here is a detailed SWOT analysis of Mothercare covering strengths, weaknesses, opportunities and threats.

Mothercare Strengths

  1. Attractive packaging for kids
  2. Plethora of products and a wide range of accessories
  3. Good product quality and strong employee force of over 5500 people
  4. Has a presence in over 40 countries
  5. More than 1,000 exclusive stores

Above are the strengths in the SWOT Analysis of Mothercare. The strengths of Mothercare looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mothercare Weaknesses

  1. Yet to gain foothold in the emerging market
  2. Many players in the segment means market share and margins are limited

These were the weaknesses in the Mothercare SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mothercare Opportunities

  1. Non-traditional promotions to increase word of mouth
  2. Increase rural penetration

Above we covered the opportunities in Mothercare SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mothercare Threats

  1. Excessive promotion of any product making it almost generic
  2. Availability of cheap substitutes and low priced competitors

The threats in the SWOT Analysis of Mothercare are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mothercare SWOT analysis.

About Mothercare

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mothercare Overview
Parent Company



Baby care


Lifestyle and Retail

Tagline/ Slogan



Provides good quality baby care solutions customized to the baby needs

Mothercare STP

Baby care and children products and accessories

Target Market

Upper middle class families looking for quality baby care products


Provides good quality baby care solutions customized to the baby needs

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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