1. SWOT Analysis
  2. FMCG
  3. Johnson & Johnson SWOT Analysis

Johnson & Johnson SWOT Analysis

Published in FMCG category by MBA Skool Team Last Updated: June 03, 2023Reading time:

Here is a detailed SWOT analysis of Johnson & Johnson covering strengths, weaknesses, opportunities and threats.

Johnson & Johnson Strengths

  1. Johnson & Johnson is one of the World’s Most Admired Companies
  2. The United Nations awarded Johnson & Johnson the Humanitarian of the Year Award for our leading role in its Healthy Mother, Healthy Child initiative.
  3. One of the “Top 100 Companies for Working Mothers” every year since the list was initiated
  4. Johnson & Johnson has strong brand presence in form of advertising media and print media for a number of products.
  5. Excellent distribution network as the brand is supplied to remote villages and faraway places
  6. J&J is a brand trusted by mothers the world over
  7. Johnson & Johnson has an excellent product portfolio and high quality offerings
  8. It includes some 250 subsidiary companies with operations in over 50 countries and products sold in over 175 countries
  9. More than 100,000+ people are employed with J&J
  10. The company spent over $1billion to develop a Covid-19 vaccination
  11. Excellent brand visibility via TVCs, print ads, outdoor media, social media & digital marketing

Above are the strengths in the SWOT Analysis of Johnson & Johnson. The strengths of Johnson & Johnson looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Johnson & Johnson Weaknesses

  1. Strong competition means limited market share growth for Johnson & Johnson
  2. Being a global brand means operations are disturbed by market fluctuations

These were the weaknesses in the Johnson & Johnson SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Johnson & Johnson Opportunities

  1. Acquisitions of other smaller companies and increasing Johnson & Johnson's presence
  2. Bringing out a range of more portable products for economy class and increasing rural penetration
  3.  Johnson & Johnson can tir-up with corporates, schools, colleges, hospitals etc for their business

Above we covered the opportunities in Johnson & Johnson SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Johnson & Johnson Threats

  1. Increasing competition can reduce market share of Johnson & Johnson
  2. Spurious brands with the name similar to existing brand name
  3. Availability of cheap substitutes and low priced competitors

The threats in the SWOT Analysis of Johnson & Johnson are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Johnson & Johnson SWOT analysis.

About Johnson & Johnson

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Johnson & Johnson Overview
Parent Company

Johnson & Johnson


Health care product and Pharma



Tagline/ Slogan

The Family Company


Johnson & Johnson has innovative healthcare products and is a trusted brand

Johnson & Johnson STP

Health care segment

Target Market

Mostly urban families and hospitals and clinics


Johnson & Johnson's promise to healthcare & personal hygiene consumer products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Johnson & Johnson. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin