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Colgate-Palmolive SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 17, 2023Read time:

Here is a detailed SWOT analysis of Colgate-Palmolive covering strengths, weaknesses, opportunities and threats.

Colgate-Palmolive Strengths

  1. Colgate-Palmolive is one of the biggest brands in the personal care consumer products industry
  2. The company has over 30,000 employees globally in its workforce
  3. Colgate-Palmolive is one of the market leaders globally with excellent R&D
  4. The company focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition
  5. The brand has excellent reach and distribution and its products are available in over 200 countries
  6. Excellent advertising and brand visibility of products with a strong customer loyalty for brands has been developed over the years
  7. Colgate-Palmolive has an annual revenue of more than $15 billion
  8. All of its products are available at all major retailers as well as ecommerce platforms across the world
  9. The company has a strong legacy since it was found in 1806

Above are the strengths in the SWOT Analysis of Colgate-Palmolive. The strengths of Colgate-Palmolive looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Colgate-Palmolive Weaknesses

  1. Market share is limited due to presence of other strong FMCG brands
  2. Fake brands are supplied under their brand name which can hurt business of Colgate-Palmolive

These were the weaknesses in the Colgate-Palmolive SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Colgate-Palmolive Opportunities

  1. The brand can tap rural markets and increase penetration in urban areas
  2. Mergers and acquisitions can help strengthen the brand of Colgate-Palmolive
  3. Increasing purchasing power of people thereby increasing demand

Above we covered the opportunities in Colgate-Palmolive SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Colgate-Palmolive Threats

  1. Intense and increasing competition amongst other FMCG companies can lead to loss of margins
  2. FDI in retail, thereby allowing international brands, can lead to loss of business
  3. Competition from unbranded and local products
  4. Being a global brand, the business is impacted by economic recession, pandemic and fluctuating foreign currency rates

The threats in the SWOT Analysis of Colgate-Palmolive are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Colgate-Palmolive SWOT analysis.

About Colgate-Palmolive

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Colgate-Palmolive Overview
Parent Company

Colgate Palmolive


Consumer Products



Tagline/ Slogan

Colgate World of Care


Colgate toothpaste brand is one the most respected brands in the world

Colgate-Palmolive STP

Products and services for daily needs

Target Market

Every household especially the middle class


A company which makes products for caring for its consumers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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