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Patanjali SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 17, 2023Read time:

Here is a detailed SWOT analysis of Patanjali covering strengths, weaknesses, opportunities and threats.

Patanjali Strengths

  1. Patanjali has grown at a rapid pace within a short span of time
  2. Extensive marketing has pulled people into accepting its products as a healthier and safer option
  3. Strong brand ambassador with Baba Ramdev as its face helped boost the business for Patanjali
  4. Patanjali offers new products, new style of marketing etc has changed the market dynamics
  5. The venture has generated tremendous revenues, which are comparable to existing players
  6. More than 200,000+ employees with Patanjali
  7. Excellent word of mouth marketing has helped the brand grow

Above are the strengths in the SWOT Analysis of Patanjali. The strengths of Patanjali looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Patanjali Weaknesses

  1. Launched too many products in a short time
  2. Patanjali faced issue with advertising council of India

These were the weaknesses in the Patanjali SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Patanjali Opportunities

  1.  Patanjali can tap overseas market as Ayurveda is increasingly getting awareness
  2. Can enter more segments in personal hygiene, FMCG etc
  3. Can also diversify in apparels

Above we covered the opportunities in Patanjali SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Patanjali Threats

  1. Prominent FMCG players coming up with their own variants of ayurvedic products
  2. Big players have their existing model which is sturdy, which can overcome new competition from Patanjali

The threats in the SWOT Analysis of Patanjali are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Patanjali SWOT analysis.

About Patanjali

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Patanjali Overview
Parent Company

Patanjali Ayurved Limited


Consumer products



Tagline/ Slogan

Prakriti ka aashirwaad


Patanjali sells only Ayurveda based products in food, cosmetics and FMCG

Patanjali STP

People looking for healthy FMCG products

Target Market

Middle and upper middle class families who prefer ayurvedic products


Patanjali offers healthier and safer products in the FMCG category

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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