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  3. Avon SWOT Analysis

Avon SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 11, 2023Read time:

Here is a detailed SWOT analysis of Avon covering strengths, weaknesses, opportunities and threats.

Avon Strengths

  1. Differentiated business model to emerge as a prominent player
  2. Steady revenue growth
  3. Leading position gives power to attract new customers
  4. Support sales activities by understanding customers' businesses better

Above are the strengths in the SWOT Analysis of Avon. The strengths of Avon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Avon Weaknesses

  1. Declining North American operations
  2. Low market share as compared to bigger brands

These were the weaknesses in the Avon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Avon Opportunities

  1. Restructuring initiatives for effectivenesss of the organisation
  2. Enter emerging markets
  3. Re branding strategy to drive consumer demands

Above we covered the opportunities in Avon SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Avon Threats

  1. Strong competition
  2. Competitiveadvertising and distribution network of competitors
  3. Dependence on third party suppliers

The threats in the SWOT Analysis of Avon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Avon SWOT analysis.

About Avon

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Avon Overview
Parent Company

Avon Products


Personal Care Brands



Tagline/ Slogan

The company for women


Distribution network of Avon having less competitors from the common cosmetics market thus giving it exclusivity in its zone of distribution

Avon STP

Regular cosmetics buyers, housewives, people having less knowledge about various cosmetic brands and their differences but purchasing power to buy the products

Target Market

Housewives interested in cosmetics buying  in the comforts of their home ready to spend money


Easily available good quality products near your doorstep, regular innovation in products, exclusive products not available in the market

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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