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Dabur SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 17, 2023Read time:

Here is a detailed SWOT analysis of Dabur covering strengths, weaknesses, opportunities and threats.

Dabur Strengths

  1. Dabur has products present in over 60 c0untries and distribution through 5000 distributors and 3 million outlets
  2. Strong brand image and product development strength of Dabur
  3. Strong distribution network and an extensive supply chain
  4. Dabur has welfare activities in health care, education and other socio-economic activities
  5. Has focus markets in GCC, Egypt, Nigeria, US, Nepal etc
  6. It has a strong legacy since its inception in 1884
  7.  Dabur has an excellent product diversification in healthcare, oral care, food, personal care, home care etc

Above are the strengths in the SWOT Analysis of Dabur. The strengths of Dabur looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dabur Weaknesses

  1. Fake products sold under the name of their brands
  2. Dabur products has stiff competition from big domestic players and international brands

These were the weaknesses in the Dabur SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dabur Opportunities

  1. Tapping rural markets and increase penetration in urban areas can boost Dabur
  2. Mergers and acquisitions to strengthen the brand
  3. Increasing purchasing power of people thereby increasing demand

Above we covered the opportunities in Dabur SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dabur Threats

  1. Intense and increasing competition amongst other FMCG companies means burden of Dabur's market share
  2. FDI in retail thereby allowing international brands
  3. Competition from unbranded and local products

The threats in the SWOT Analysis of Dabur are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dabur SWOT analysis.

About Dabur

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dabur Overview
Parent Company

Dabur India Limited


Consumer Products, Food & Beverages



Tagline/ Slogan

Celebrate Life


Dabur is the world's largest Ayurvedic and natural health care company based out of India

Dabur STP

Products and services for daily needs

Target Market

Every household especially the middle class


Dabur products are a reason for people to celebrate life

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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