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HUL (Hindustan Unilever) SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 17, 2023Read time:

Here is a detailed SWOT analysis of HUL (Hindustan Unilever) covering strengths, weaknesses, opportunities and threats.

HUL (Hindustan Unilever) Strengths

  1. HUL is a part of the Unilever group, and hence has a strong brand equity in the FMCG segment
  2. The company has more than 20,000 employees, making it one of the most prominent FMCG companies
  3. Hindustan Unilever has a reach of over 6 million retail outlets which includes direct reach to over 1.5 million retail outlets
  4. The company has two R&D centres in India, i.e. in Mumbai and Bangalore
  5. The brand offers products in over 20 consumer categories with over 700 million Indian consumers using these products
  6. As a part of its CSR activity, HUL has initiatives like project Shakti, plastic recycling, women empowerment etc
  7. There is a strong legacy of the HUL brand since its inception in 1934
  8. The annual revenue of the company is in excess of $5 billion
  9. The brand has been consistently been recognized as a leading FMCG company and has an excellent reputation
  10. HUL products have a good visibility owing to strong advertising via TV ads, print ads, online ads, social media engagement and digital marketing

Above are the strengths in the SWOT Analysis of HUL (Hindustan Unilever). The strengths of HUL (Hindustan Unilever) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

HUL (Hindustan Unilever) Weaknesses

  1. Market share is limited due to presence of other strong FMCG brands
  2.  Hindustan Unilever faced controversies on products like skin lightening creams

These were the weaknesses in the HUL (Hindustan Unilever) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

HUL (Hindustan Unilever) Opportunities

  1. HUL can tap rural markets and increase penetration in urban areas
  2. Mergers and acquisitions can strengthen the brand further
  3. Increasing purchasing power of people thereby increasing demand

Above we covered the opportunities in HUL (Hindustan Unilever) SWOT Analysis. The opportunities for any brand can include prospects of future growth.

HUL (Hindustan Unilever) Threats

  1. Intense and increasing competition amongst other FMCG companies can affect business of HUL
  2. FDI in retail thereby allowing international brands
  3. Competition from unbranded and local products can hurt Hindustan Unilever's market

The threats in the SWOT Analysis of HUL (Hindustan Unilever) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the HUL (Hindustan Unilever) SWOT analysis.

About HUL (Hindustan Unilever)

The table below gives the brand overview along with its target market, segmentation, positioning & USP

HUL (Hindustan Unilever) Overview
Parent Company

Unilever Limited


Consumer Products, Food & Beverages



Tagline/ Slogan

Small Actions, Big Difference


HUL (Hindustan Unilever Limited) is India's largest fast-moving consumer goods company

HUL (Hindustan Unilever) STP

Products and services for daily needs

Target Market

Every Indian household especially the middle class


Being the largest FMCG company, HUL's little efforts make a huge difference in the lives of people

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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