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Parle SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: November 17, 2023Read time:

Here is a detailed SWOT analysis of Parle covering strengths, weaknesses, opportunities and threats.

Parle Strengths

  1. One of India’s most popular brand
  2. High brand recall
  3. Price advantage – products at affordable price
  4. Strong supply chain network
  5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, KrackJack, Melody, Fulltoss, Poppins, etc.
  6. Diverse product portfolio including biscuits, sweets and snacks
  7. Strong presence in rural markets
  8. Parle G is amongst the most sold biscuit brands in the world
  9. Variety of CSR activities like ‘My Green Planet’, ‘GoluGalata’, etc.

Above are the strengths in the SWOT Analysis of Parle. The strengths of Parle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Parle Weaknesses

  1. Similar products produced by many companies like marie, glucose biscuit, bourbon, sweet and salty crackers, cream biscuits, etc.
  2. Dependenceon Parle G brand for most of its revenue

These were the weaknesses in the Parle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Parle Opportunities

  1. Innovate by introducing products for health conscious people
  2. Growth of the foods industry in India
  3. Aggresive marketing and advertising
  4. Rise in purchasing power of consumers
  5. Product line extension

Above we covered the opportunities in Parle SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Parle Threats

  1. Rise in the cost of raw materials
  2. Competition fromother brands

The threats in the SWOT Analysis of Parle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Parle SWOT analysis.

About Parle

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Parle Overview
Parent Company

Parle Ltd


Food Products


Food & Beverages

Tagline/ Slogan

G means Genius; tasty itna ki dil aa jaye; Life namkeen banaiye; Melody khao khud jaan jao


One of India’s most trusted, affordable and most sold foods brand

Parle STP

People looking for an affordable foods brand

Target Market

Lower and middle class families in rural and urban areas


A good quality affordable foods brand

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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