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Parle G SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: June 24, 2023Read time:

Here is a detailed SWOT analysis of Parle G covering strengths, weaknesses, opportunities and threats.

Parle G Strengths

  1. Low cost
  2. Good advertising and visibility
  3. Celebrity brand ambassadors
  4. Most trusted brand having high brand loyalty
  5. Top of the mind biscuit brand

Above are the strengths in the SWOT Analysis of Parle G. The strengths of Parle G looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Parle G Weaknesses

  1. Many competitors in this segment
  2. Nothing unique in the product now.
  3. Storage
  4. No diffrentiation

These were the weaknesses in the Parle G SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Parle G Opportunities

  1. Tie-up with schools as a part of meals
  2. Tieup with corporates/hotel chains

Above we covered the opportunities in Parle G SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Parle G Threats

  1. Similar biscuit categories

The threats in the SWOT Analysis of Parle G are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Parle G SWOT analysis.

About Parle G

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Parle G Overview
Parent Company





Food & Beverages

Tagline/ Slogan

G means Genius; Aao Banaye kal ke Genius


India's most trusted top of the mind brand

Parle G STP

People looking to have biscuits anytime

Target Market

All age groups lower, middle and upper class people


For children who are genius in every field

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Parle G. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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