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Lakme SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 11, 2023Read time:

Here is a detailed SWOT analysis of Lakme covering strengths, weaknesses, opportunities and threats.

Lakme Strengths

  1. Lakme was the first major beauty brand in India with a legacy of over 60 years
  2. Has a foot print of over 1200 assisted sales outlets, which is the largest span of outlets with “Beauty Advisors” in the country
  3.  Vast range of products and services offered
  4. Has a strong market share across India
  5. Lakme started its new business in the beauty industry by setting up Lakme Beauty Salons all over India 
  6. Lakmé brand boasts over 300 products, used in professional hair salons in over 70 countries around the world
  7.  Brand extension to beauty services through Lakme Beauty Salons

Above are the strengths in the SWOT Analysis of Lakme. The strengths of Lakme looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Lakme Weaknesses

  1. People with sensitive skin avoid skincare products
  2. Intense competition means limited market share growth for Lakme

These were the weaknesses in the Lakme SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Lakme Opportunities

  1. Improving its bond with beauty and fashion is through the Lakme Fashion Week, which is now the largest fashion event of its kind in the country
  2. Lakme Beauty Training Academies can boost the brand's presence
  3. Global reach by advertising and tieups can increase the company's business

Above we covered the opportunities in Lakme SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Lakme Threats

  1. International brands coming into the domestic cosmetics market can be a threat to the market share held by Lakme over the years
  2. Availability of cheap local brands and imitations
  3. Global operations of Lakme can be affected by fluctuating market scenario

The threats in the SWOT Analysis of Lakme are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Lakme SWOT analysis.

About Lakme

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Lakme Overview
Parent Company

HUL (Hindustan Unilever)

Category

Personal Care – Cosmetics

Sector

FMCG

Tagline/ Slogan

Lakme Reinvent; Beauty Sutra; Inspired haircare

USP

Lakme brings expert products and services that are borne out of true understanding of the needs of the Indian woman

Lakme STP
Segmentation

Women looking for personal care items – Cosmetics, Skin Care & hair styling products. 

Target Market

All Indian Women from middle and upper class

Positioning

Lakme is a brand that takes care of women and their beauty needs


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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