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MAC Cosmetics SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 11, 2023Read time:

Here is a detailed SWOT analysis of MAC Cosmetics covering strengths, weaknesses, opportunities and threats.

MAC Cosmetics Strengths

  1. Founded in 1985 in Toronto Canada
  2. Available over 200 locations in 15 countries with 2500 employees
  3. Company owned and operated stores
  4. Socially responsible image
  5. High quality of products
  6. Word of mouth endorsements by Makeup Artists

Above are the strengths in the SWOT Analysis of MAC Cosmetics. The strengths of MAC Cosmetics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MAC Cosmetics Weaknesses

  1. Limited brand awareness as compared to other global players
  2. Controversy about product launch created a problem

These were the weaknesses in the MAC Cosmetics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MAC Cosmetics Opportunities

  1. Informational website
  2. Selling through retailer website
  3. Taking advantage of selling online
  4. Increase brand reach and presence globally

Above we covered the opportunities in MAC Cosmetics SWOT Analysis. The opportunities for any brand can include prospects of future growth.

MAC Cosmetics Threats

  1. Competition already online
  2. Retailers sell other product line

The threats in the SWOT Analysis of MAC Cosmetics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the MAC Cosmetics SWOT analysis.

About MAC Cosmetics

The table below gives the brand overview along with its target market, segmentation, positioning & USP

MAC Cosmetics Overview
Parent Company

Estee Lauder Companies




Lifestyle and Retail

Tagline/ Slogan

All Races, All Sexes, All Ages


Wide variety of cosmetics and product ranges

MAC Cosmetics STP

Young women

Target Market

Professional Makeup Artists including models and Actors, Retail consumers- younger women


Focusing on developing professional quality products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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