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Estée Lauder SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 17, 2023Read time:

Here is a detailed SWOT analysis of Estée Lauder covering strengths, weaknesses, opportunities and threats.

Estée Lauder Strengths

  1. Estée Lauder is one of the world's leading cosmetics companies, having a wide portfolio of products for makeup, skincare, haircare, perfumes etc.
  2. The brand has a strong legacy since it was found in the year 1946.
  3. Estée Lauder has more than 50,000 employees in the organization and has an annual revenue in excess of $15 billion.
  4. The brand has several other brands in its portfolio including La Mer, Jo Malone London, Clinique, Tom Ford Beauty etc.
  5. Estée Lauder has a strong marketing strategy and focuses on online ads, TVCs, print media, billboards etc.
  6. The products are widely distributed and available at all leading retail chains as well as prominent ecommerce stores.
  7. Strategic investments and acquisitions of other cosmetic brands has enabled Estée Lauder to establish itself as a global leader in the industry.
  8. As a part of its CSR initiatives, the company has raised millions of dollars for women healthcare and environmental protection.

Above are the strengths in the SWOT Analysis of Estée Lauder. The strengths of Estée Lauder looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Estée Lauder Weaknesses

  1. Alleged legal cases in the past impact the brand image of a company like Estée Lauder.
  2. Stiff competition from other leading cosmetic established brands means limited market shared growth.

These were the weaknesses in the Estée Lauder SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Estée Lauder Opportunities

  1. The company can tap the growing market that ranges from the affluent, the aging and also the masses of the developed countries
  2. Acquisition of smaller cosmetic brands can help expand the business portfolio of the company.
  3. Greater market share because of the numerous patents registered by the company.

Above we covered the opportunities in Estée Lauder SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Estée Lauder Threats

  1. Increasing competition with other cosmetic companies can lead to higher investments & reduced margins.
  2. Political interventions and economic instability can impact the business operations of Estée Lauder.
  3. Cheap imitations and fake products can impact the business of a premium brand like Estée Lauder.

The threats in the SWOT Analysis of Estée Lauder are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Estée Lauder SWOT analysis.

About Estée Lauder

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Estée Lauder Overview
Parent Company

Estée Lauder Companies Inc


Personal Care brands- Cosmetics


Lifestyle and Retail

Tagline/ Slogan

Move with beauty; Flawless as ever


Estée Lauder is one of the largest cosmetics company in the world

Estée Lauder STP

Upper middle class

Target Market

Affluent young & elderly demographics looking for beauty products


Estée Lauder offers high end brand in beauty & cosmetic products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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