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  3. American Diamonds Forever SWOT Analysis

American Diamonds Forever SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 10, 2023Read time:

Here is a detailed SWOT analysis of American Diamonds Forever covering strengths, weaknesses, opportunities and threats.

American Diamonds Forever Strengths

  1. One of the online portals to buy the diamonds.
  2. No middlemen, so extra cost are reduced.
  3. 100% natural diamonds and has a superb customer service at every step.
  4. Many varieties of diamonds can be shown and customers can have wide array of product
  5. Strong brand name and good service

Above are the strengths in the SWOT Analysis of American Diamonds Forever. The strengths of American Diamonds Forever looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

American Diamonds Forever Weaknesses

  1. Limited brand recall globally
  2. Since mostly people have the instinct to feel the product before using the product
  3. Many people have limited trust in purchasing diamonds online

These were the weaknesses in the American Diamonds Forever SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

American Diamonds Forever Opportunities

  1. Advertising can be used to appeal the mass
  2. Innovative pattern and a new designs can be a useful strategy to appeal the mass
  3. Going global and targeting the emerging economies

Above we covered the opportunities in American Diamonds Forever SWOT Analysis. The opportunities for any brand can include prospects of future growth.

American Diamonds Forever Threats

  1. The euro zone crisis
  2. People still not that technology sound and many of them don’t trust the product , since it’s an online purchase hence affecting the sales
  3. Prices of gold are rising

The threats in the SWOT Analysis of American Diamonds Forever are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the American Diamonds Forever SWOT analysis.

Read Similar SWOT analysis

About American Diamonds Forever

The table below gives the brand overview along with its target market, segmentation, positioning & USP

American Diamonds Forever Overview
Parent Company

American Diamonds Forever


Jeweler and diamonds


Lifestyle and Retail

Tagline/ Slogan

Fine Diamond jewellery at Wholesale prices


Varied Collection and customization

American Diamonds Forever STP

Men and woman wanting to buy diamond and jewellery

Target Market

Men and woman from the urban upper middle and premium class


Affordable and high quality offerings

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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