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  3. Blue Nile SWOT Analysis

Blue Nile SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 24, 2023Read time:

Here is a detailed SWOT analysis of Blue Nile covering strengths, weaknesses, opportunities and threats.

Blue Nile Strengths

  1. One of the largest sellers of diamonds using online interface in USA.
  2. Choices of over 33,000 options in diamonds are available
  3. No Inventory and space issue since they directly deal with wholesalers of the respective areas for shipping it to the end user.
  4. Seasonal dynamic gift centre
  5. Strong brand presence in US

Above are the strengths in the SWOT Analysis of Blue Nile. The strengths of Blue Nile looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Blue Nile Weaknesses

  1. Since its online purchase, people cannot compare the product or cannot match with other products till it’s being packaged and sent
  2. Many customers still have this instinct to see the product and wants the extra services the company willingly gives

These were the weaknesses in the Blue Nile SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Blue Nile Opportunities

  1. More advertising needs to be done.
  2. Use of social networking sites can be used to spread the awareness among youngsters.
  3. Going global and overseas.

Above we covered the opportunities in Blue Nile SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Blue Nile Threats

  1. Damage caused to problems at times of shipping
  2. Spike in the prices of gold
  3. Prices of Fuel and euro crisis also is a threat.

The threats in the SWOT Analysis of Blue Nile are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Blue Nile SWOT analysis.

About Blue Nile

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Blue Nile Overview
Parent Company

Blue Nile


Jeweler and diamonds (USA)


Lifestyle and Retail

Tagline/ Slogan

A smarter way to buy diamonds; Education. Guidance. Diamonds and Fine Jewelry; It starts with the diamond in your mind


Customization done by excellent and experienced craftsmanship

Blue Nile STP

Men and woman with viable financial condition and who are more technologically sound and who are often purchasers from online portal

Target Market

Men and Woman from an affluent class


Exquisite designs, certified jeweler.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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