1. SWOT Analysis
  2. Lifestyle and Retail
  3. Tiffany & Co SWOT Analysis

Tiffany & Co SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 27, 2023Read time:

Here is a detailed SWOT analysis of Tiffany & Co covering strengths, weaknesses, opportunities and threats.

Tiffany & Co Strengths

  1. In 1851, Tiffany was the first company to institute the 925/1000silver standard was later adopted by United States
  2. This company has produced ceremonial swordsand have also made many artistic products for the white house
  3. Nearly 10,000 full time and part time employees
  4. Broad offerings and huge product portfolio
  5. It is available through exclusive 70 stores and also through 100+ international stores

Above are the strengths in the SWOT Analysis of Tiffany & Co. The strengths of Tiffany & Co looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tiffany & Co Weaknesses

  1. The global jeweler is fragmented; there is lot of competition
  2. Hasn’t been able to have its brand presence felt in the emerging economies

These were the weaknesses in the Tiffany & Co SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tiffany & Co Opportunities

  1. More designs in seasonality changes
  2. Expand its global distribution
  3. Enhance customer awareness, by indulging into marketing activities.
  4. Increase online sales.

Above we covered the opportunities in Tiffany & Co SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tiffany & Co Threats

  1. Consumer spending decreases in times of falling consumer confidence in terms of the products, resulting in high Inventory costs.
  2. Reduction in price points may cause severe losses to the brand in case to increase the sales
  3. Uncertainty in global economic downturn
  4. Changes in cost of diamonds or reduced supply availability.

The threats in the SWOT Analysis of Tiffany & Co are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tiffany & Co SWOT analysis.

About Tiffany & Co

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tiffany & Co Overview
Parent Company

Tiffany and Co


Jewellery and Diamonds


Lifestyle and Retail

Tagline/ Slogan

True love grows


Greatest design technique and innovative designs

Tiffany & Co STP

Jeweler connoisseurs   who wants to buy one of its design ,which has a unique designs

Target Market

Women form the upper-middle and upper class


Flawless craftsmanship, exquisite collections of couture jeweler on earth

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Tiffany & Co. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin