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Bulgari SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 24, 2023Read time:

Here is a detailed SWOT analysis of Bulgari covering strengths, weaknesses, opportunities and threats.

Bulgari Strengths

  1. Bulgari has more than 230 retail locations worldwide.
  2. It has 4,000 employees worldwide
  3. A worldwide network of 295 stores, of which 174 are owned by the company, which operates within the retail and domestic channels
  4. Good brand presence and popular global name
  5. Advertising and marketing through TVCs, print ads etc adds to brand value
  6. It has a diversified portfolio of jewellery, watches, luxury goods, leather products etc

Above are the strengths in the SWOT Analysis of Bulgari. The strengths of Bulgari looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bulgari Weaknesses

  1. Hasn’t been able to penetrate the emerging economies as compared to a few other brands
  2. Designs and fashion accessories are easily copied by competitors hence exclusivity is lost

These were the weaknesses in the Bulgari SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bulgari Opportunities

  1. Advertisment and Promotion reported to increase in sales, so can be focused into more ads and consumer awareness as compared to competitors.
  2. Requires concentrating in the distribution channel  such as rentals and depreciation and amortization
  3. To  enrich the range by offeringcomplete market penetration.

Above we covered the opportunities in Bulgari SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bulgari Threats

  1. Reduction in stocks of manufacturing inputs and finished goods
  2. Fluctuatons in raw materials, interest rates  by leading it to increased debt ratio and exchange rates
  3. Weaking dollar and rising inflation also is threat to the product

The threats in the SWOT Analysis of Bulgari are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bulgari SWOT analysis.

About Bulgari

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bulgari Overview
Parent Company



Jeweler and Diamonds


Lifestyle and Retail

Tagline/ Slogan

Bulagari, the magnificent Italian jeweler since 1884


Bold, Innovative designs combined with  large and weighty gold links .

Bulgari STP

High end clientele who loves diamonds and unique design

Target Market

Woman clientele fond of high quality and high design.


distinctive, bold and contemporary style

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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