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  3. Swarovski Crystal SWOT Analysis

Swarovski Crystal SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: June 03, 2023Read time:

Here is a detailed SWOT analysis of Swarovski Crystal covering strengths, weaknesses, opportunities and threats.

Swarovski Crystal Strengths

  1. It has over 26000 employees and present in almost 120 countries
  2. 00+ own operated Swarovski beauty and1000 partner operated boutiques
  3. It has vast production locations in countries like Austria, China, Czech Republic, India, Jordan, Liechtenstein, Thailand, United States.
  4. Strong annual turnover and financial position
  5. Strong brand presence and visibility

Above are the strengths in the SWOT Analysis of Swarovski Crystal. The strengths of Swarovski Crystal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Swarovski Crystal Weaknesses

  1. Despite strong brand, tough competition from unorganized sector means limited market share
  2. Needs to enhance visibility by more advertising to make it a top of the mind recall brand

These were the weaknesses in the Swarovski Crystal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Swarovski Crystal Opportunities

  1. To create a brand identity by collaborating with PR activities
  2. Create a brand which increase a sense of loyalty amongst consumers
  3. needs a right brand communication

Above we covered the opportunities in Swarovski Crystal SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Swarovski Crystal Threats

  1. Cheaper manufacturer in China
  2. Up coming fashion and changing trends
  3. Low interest of people in crystal stones as investments

The threats in the SWOT Analysis of Swarovski Crystal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Swarovski Crystal SWOT analysis.

About Swarovski Crystal

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Swarovski Crystal Overview
Parent Company

Swarovski Crystal


Jewellery and Luxury gifts


Lifestyle and Retail

Tagline/ Slogan

Made with passion


Quality and creativity

Swarovski Crystal STP

Upper earning income

Target Market

Woman who loves unique designs


Unique product designs, innovation and merit

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Swarovski Crystal. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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